GorpCore
Brand Concept
GorpCore is a conceptual brand created to illustrate my expertise in digital branding, and diverse marketing strategies for sustainable adventure gear. The brand's mission is to integrate eco-friendly practices with top-notch digital experiences, catering to modern adventurers.
Brand Development
My Role: As the lead digital strategist, I developed GorpCore's brand identity, crafted comprehensive marketing campaigns, and designed an intuitive e-commerce platform. This section highlights key projects and achievements in these areas.
Color Palette
Earth tones and vibrant accents to represent sustainability and energy.
Typography
Bold, legible fonts for a professional yet approachable feel.
Visual Language
GorpCore’s visual language is inspired by the natural world and the spirit of adventure. Featuring high-quality outdoor photography showcasing rugged landscapes and outdoor recreation.
